As you probably already know, during the past few years the art of Green Fashion has been so popular that we can actually call it a trend.
Here is why we are delighted to present to you our category “Green brand of the week”. First brand on the menu: TOMS!
The history behind the label is more than adorable. In 2006 Blake Mycoskie, the founder of TOMS, takes a trip to Argentina. He is shocked by the many children, who cannot afford to buy shoes and therefore walk barefoot. Blake decides to act on it and his action is called TOMS shoes – a company which promises the following:
One for one
For each purchased pair of shoes, TOMS will give a pair to a child in need.
https://www.youtube.com/watch?v=7MV3HWQHl1s
The good deeds continue. In 2011, the brand launches a line of sunglasses. What is “the catch” here? The profit will be used for prescription glasses, medical treatment and eye care training for volunteers and teachers. 2015 is another important year: the label launches its collection of bags, which helps raising funds for free training for skilled birth attendants and distribution of birth kits, containing items that help a woman safely deliver her baby.
From 2006 until now, TOMS gave more than 60 million pairs of shoes to children in need and helped giving birth to more than 25 000 babies.
Some designers are the living proof that fashion, charity and sustainability can go hand in hand!