While the advertisement flow is so overwhelming, the environmental ads manage to catch our attention easily. But does it mean they influence us? There are probably people around you for whom global warming seems a geographically distant threat, or they rate your green lifestyle as odd and elaborate. That’s why both non-governmental organizations and sustainable companies become more and more creative in their eco messages.
Unlike years ago when eco ads often included frankly shocking storylines, their aggressive approach is now more sophisticated. An awesome example in the past few months is the ad of Danish company Orsted, which works in the renewable energy field.
To tell its story of a world run entirely on wind power, the company invites us to an amusing interactive film. On the platform Love Your Home you can describe what “home” means to you by filling in three fields with a series of predetermined words and metaphors: oasis, lonely, serene, safe, awesome, crowded, maintained, and dozens of others.
Once that’s done, you will open а montage of people around the world enjoying their various homes – it seems the pictures match the words you have selected. But abruptly, the peaceful scenes give way to hurricanes, floods, and wildfires. To see if there’s hope, try to describe your sense of home here.
The ingenious story of wind power can’t let us feel apathetic about the current state of the environment, but is that possible when it comes to composting? See the beautiful answer bellow:
Hit Print Advert By BBDO: Compostable Straws – Forest | Ads of the World™
Print advertisement created by BBDO, Colombia for Hit, within the category: Non-Alcoholic Drinks.
In a lovely series of print ads, the Colombian beverage company Postobón and BBDO agency use a very creative metaphor to show the product’s 100% compostable straws and their zero impact on nature. Just one more execution:
Hit Print Advert By BBDO: Compostable Straws – Earth | Ads of the World™
Print advertisement created by BBDO, Colombia for Hit, within the category: Non-Alcoholic Drinks.
The next series of short spots show that Garbage placed outside the bin is like garbage thrown into the sea. Bad habits kill thousands of marine animals every year, claims the Portugal Oceano Azul Foundation in a refined campaign created by agency Torke.
The next compilation of powerful eco ads is coming soon!