Scent of a nature – part 2

Scent of a nature – part 2

Welcome to our eco journey with the next part of environmental ads. The selection continues with another wake-up call to one of the planet’s greatest problems – human-created marine waste.

With creative use of real products, branded with images of animals, WWF Canada and the Vancouver Aquarium ask people to take action in a national conservation initiative.

WWF Print Advert By Traffik: Trout | Ads of the World™

Print advertisement created by Traffik, Canada for WWF, within the category: Public Interest, NGO.

Sometimes the WWF guys are pretty sneaky do-gooders. Last summer some bars in Zagreb and Belgrade served drinks without ice. Inside the glass there was a straw (compostable, we hope) with a message: “Wondering why there’s no ice?”

Then the global organization’s fellows were offering info about how everyone can stop climate change. The guests were able to get ice only if they were willing to share the message on social media. Bruketa & Zinic is the agency behind the iceless campaign.

WWF Experiential Advert By Bruketa & Zinic: Wondering why there is no ice? | Ads of the World™

Experiential advertisement created by Bruketa & Zinic, Croatia for WWF, within the category: Public Interest, NGO.

To take care of nature you have to get closer to it. See how visitors in Cleland Wildlife Park, Australia, are encouraged to interact with the native animals. The campaign, created by agency Showpony, features iconic Australian animals leading the visitors through their natural habitat.

Cleland Wildlife Park Print Advert By Showpony: Kangaroo | Ads of the World™

Print advertisement created by Showpony, Australia for Cleland Wildlife Park, within the category: Recreation, Leisure.

Yes, it’s a harmless parody of Follow me – the viral Instagram story in which an unseen boy follows his girlfriend through destinations most people only dream about. Capture and explore the real South Australia following its wild-wild treasures.

Cleland Wildlife Park Print Advert By Showpony: Koala | Ads of the World™

Print advertisement created by Showpony, Australia for Cleland Wildlife Park, within the category: Recreation, Leisure.

See the first part of environmental ad selection here.