Outfits under Rihanna’s umbrella

Outfits under Rihanna’s umbrella

@BadGalRiri is a synonym for style. Original, extravagant, unique style. Rihanna knows that she owns not just the flat screens, but also the red carpets. Here is why she decided to share her knowledge and boldness with everyone.

Her first fashion venture was in 2011 with Emporio Armani Underwear and Armani Jeans. She designed denim and lingerie lines. Two years later, in 2013, she presented a collection for River Island during London Fashion Week.
And then… along came Puma.

Fenty Puma by Rihanna jacket from remixshop.com

The sportswear brand and Riri officially announced their partnership in 2014. In September 2015, her first collection for Puma was presented. The first shoes they launched were sold out in less than 3 hours of the pre-sale!

Fenty Puma by Rihanna bag, shoes and trousers from remixshop.com

One year later, the singer presented two clothing lines in collaboration with the label: the first one during New York Fashion Week and the second one – during Paris Fashion Week. Rihanna’s collections for the brand are inspired by Japanese street culture. The designs (shoes, clothing, bags and accessories) are bold and naïve, they mix street style with sports vibes.

Fenty Puma by Rihanna backpack from remixshop.com

In 2017, she also launched the cosmetics company Fenty Beauty. 2018 was the year for her lingerie brand “Savage X Fenty”.

Fenty Puma by Rihanna jacket and jumpsuit from remixshop.com

This year, Riri and LVMH confirmed they will launch a luxury brand together. Fenty will be the first brand the conglomerate will be launching from scratch since 1987.
#goodluck, #badgalriri!

Shop the designs from Fenty Puma by Rihanna now!